I say when they named the computer modem as album of the year. I used to love their 1-10 album review but when they changed them to letter grades and put Metallica and Courtney Love as top 20 albums of the year, that's what killed me. The Spin of 10 years ago would have put cutting edge gems like Doves and Super Furry Animals in the top 10. Spin has been tamed and nutered.