| Subject: |
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Researching Your Market |
| Name: |
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Depressed Hob Veteran |
| Date Posted: |
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Aug 17, 07 - 6:41 AM |
| Message: |
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to be fair, i didn't progress too far with my economics studies - decided to go in a different direction - so you may be privy to techniques and approaches they did in the semester after I left. But I always got the impression that the key to a successful business - especially one so dependent upon repeat business and local goodwill - was an acute understanding of the local community, its tastes and needs, its demographic.
So presumably you have a hefty, multi-page A4 business plan outlining the huge amount of in-depth research that's been done to justify a venture which, to the untrained eye, seems like one of the most ridiculous enterprises since the Sinclair C5? |
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